Burlotto was founded in the eighteenth century by Giovan Battista Burlotto in Verduno, and continues to be family-operated today. What set Burlotto apart early on was his insistence as Henri Gouges did in Burgundy that he bottle his own wine with his own label, rather than sell wine in bulk to a distributor.
G.B. Burlotto continued to be forward-thinking, purchasing a large plot of the Monvigliero Cru in Barolo, which is the hallmark wine of the estate. He also purchased plots in Cannubi, a Cru held in high esteem long before Barolo was an appellation.
G.B.'s descendent, Gabriella took another transformative step for the estate in 1972 when she planted a large portion of her Massara vineyard to the Pelaverga grape, and before long produced some of the first single-varietal Pelaverga bottlings ever made. Consider it the Cru Beaujolais of Italy, as the Crus of Beaujolais only recently shook the wine world into realizing the tremendous potential of the Gamay grape, leaving it to no longer be an afterthought to Burgundy's Pinot Noir. Pelaverga is wildly complex, without the twenty-plus years' aging necessity that the Barolo price tag comes with.